Learn it. Apply it.
Resources grounded in real dealership workflows—not theory for theory's sake.
EDUCATION · STRATEGY · PERFORMANCE
The next era of automotive retail starts here.
Practical knowledge. Stronger processes. Measurable performance. Led by automotive professionals Matt Like and Elizabeth Hernandez, Modern Dealer Institute is building a new home for automotive education, publishing, training, and consulting.
INTRODUCING OUR FLAGSHIP PUBLICATION ↓
COMING SOON — THE MODERN DEALERSHIP PLAYBOOK
BUILT FOR THE MODERN DEALERSHIP✦PEOPLE✦PROCESS✦PERFORMANCE
01 / FLAGSHIP PUBLICATION
Meet the playbook for what comes next.
The Modern Dealership Playbook is an upcoming guide to the strategies, systems, and leadership practices that matter in today’s automotive retail environment.
Written for sales professionals, managers, and dealership leaders, the book explores how modern teams can align the customer experience, CRM discipline, digital opportunities, and accountability around meaningful performance outcomes.
Sales OperationsCRM & Follow-UpDigital RetailLeadership
Publication in developmentRelease date and purchase links will be announced here.
INSIDE THE BOOK
01
Opportunity Management
Improve the way your team handles showroom, phone, and internet opportunities.
02
Performance Accountability
Connect everyday actions to measurable conversion and operational results.
03
Modern Sales Leadership
Build repeatable coaching, communication, and management practices.
04
The Evolving Buyer Journey
Adapt dealership processes to how customers research, shop, and buy today.
02 / ABOUT MODERN DEALER INSTITUTE
Built for the people
behind the performance.
Modern Dealer Institute is an emerging automotive education, publishing, training, and consulting company led by Matt Like and Elizabeth Hernandez. We bring experience from dealership operations and multi-store digital leadership to a shared mission: make proven processes easier to teach, measure, and improve.
Connect the customer journey.
Better lead management, CRM execution, BDC operations, and digital retail practices.
Make progress measurable.
Use coaching, scorecards, and performance indicators to identify opportunities for improvement.
03 / OUR PHILOSOPHY
Less guesswork.
More progress.
We believe modern dealership success comes from combining effective human leadership with clear processes, smart technology, and disciplined measurement.
Educate with purpose.
Translate complex automotive retail challenges into practical ideas that teams can use.
Measure what matters.
Use meaningful performance indicators to make progress visible and actionable.
Evolve continuously.
Adapt training and operating strategies as customers, technology, and the industry change.
04 / OUR LEADERSHIP
Experience-led.
Built together.
Modern Dealer Institute brings together the automotive industry experience of Matt Like and Elizabeth Hernandez. Our vision is to translate practical dealership knowledge into resources that help professionals and teams grow.
CO-FOUNDER · AUTHOR
Matt Like
Matt brings experience in automotive e-commerce, dealership sales operations, multi-store support, and leadership. His work connects digital retail strategy with measurable CRM execution, sales conversion, and practical coaching systems.
He is the author of The Modern Dealership Playbook, the institute's upcoming flagship publication.
PUBLISHED & FEATURED
Matt has shared automotive retail insights as a published contributor to AutoSuccess and as a guest on The 100 Marketers Project, discussing internet lead follow-up, dealership growth, CRM strategy, and digital operations.
Explore publications & interviews
CO-FOUNDER · DIGITAL OPERATIONS
Elizabeth Hernandez
Elizabeth is an automotive e-commerce and digital operations leader with more than 16 years of experience. Her leadership has covered portfolios of up to 17 dealerships across seven brands, supporting Internet Directors and BDC teams with CRM strategy, digital retailing, training, and performance accountability.
At Morgan Auto Group, she has supported digital integration for 15 of the group’s last 20 dealership acquisitions, coordinating website, CRM/DMS, lead routing, vendor, and training transitions. Her career spans frontline sales through enterprise e-commerce leadership.
05 / WHAT WE’RE BUILDING
One mission.
Multiple ways to grow.
Our team’s long-term vision extends beyond one publication. These areas represent planned offerings as Modern Dealer Institute develops.
Publishing
Books, field guides, and resources for professionals navigating the evolving automotive landscape.
Education & Training
Practical learning experiences for sales teams, managers, and dealership leadership.
Consulting
Future advisory support focused on process improvement, digital strategy, and performance.
STAY CONNECTED
Be part of the next chapter.
Interested in the book, future educational resources, or a potential collaboration? Reach out and start the conversation.
Contact details coming soon Official contact channel will be announced here; no inbox is active yet.